I've just done a bit of an in-house revamp.
It sounds fancier than it is. What it really comes down to is that for a while now I've been feeling like my logo is no longer working for me. Its a little too cutesy and I've found myself feeling somewhat embarrassed when someone asks for a business card. As much as I long for a professional rebranding, its just not going to happen in the near future. So I thought I would DIY it. Here's how I went about it.
I started a new Pinterest board called "Bearista Revamp" dedicated to a new colour scheme and began to collect images that stood out to me based on colour, colour combinations, textures and hues. A few hints when it comes to searching for colour palettes - try search terms like wedding colours, home decor, and fashion. For example, I did a few 'mustard decor' searches instead of just 'yellow'. Often those searches give you a sense of what colours work well with others. Here are a couple of screenshots of my "Bearista Revamp" board.
I also looked through some of my own photography, collecting a few favourites into a new folder as a point of reference. Another source of inspiration was a few select stock photo sites, where I searched specifically according to colour. Two of these (free!) stock photo sites are my favourites because of their non-corporate feel:
2. Adobe Color
I found an image which I really liked in terms of its colour/texture combination and then used a nifty tool called Adobe Color CC to develop a colour palette. You upload an image of your choice and select the type of colour palette you're after - bright, muted, deep, or dark. Alternatively, you can manually select colours from the image to create your palette.
Here are my final colours with their hex numbers.
I'll spare you all the initial ideas I had when it came to a logo. I was everywhere. I wanted clean and minimal, but also hand-drawn and quirky, and maybe geometric as well. It wasn't going to work. Because I'm going for an uncluttered feel in my work, while still keeping the element of colour and fun, I decided to go with this super minimal (and possibly boring!?) approach.
Here are a few variations and ideas from the process in here. As you can see I was intent on using some kind of square or rectangle because I thought it reflected the Instagram and Squarespace themes quite well, as well as being simple, clean and uncluttered. All things I'm quite fond of.
4. Web Graphics
I spruced up some of my web graphics and introduced new images (my own and some free stock photos) that worked with my chosen colour palette. I did this by adding a rectangular or square shape/shadow behind the images. Again, Canva came to the rescue here.
This whole process is a bit like redecorating your home. You're convinced at first that only the living area needs repainting, but once that is done, you realize how grubby the entrance way is so you go ahead and paint that too. Before long, the kitchen needs a bit of work as well. It was like this while updating my website. One thing led to another, and I found myself tweaking the covers of my eBooks and others odds and ends so that they didn't clash with everything else.
Some ebook covers I updated.
5. The Other Bits & Pieces
There were other bits that needed redesigning, namely:
- social media profiles & banners
- site wide graphics
- portfolio images
- email signature
- business card
- testimonials & references
6. What's Next?
It was only a few days after completing all of this that I realised I needed to follow this process up with a complete online audit. I needed to make sure that all the spaces where I am represented online are also up to date.
More on that in my next blog post.
Have you recently done a rebrand? If you have any tips, I'd love to hear from you!
Here are some other Squarespace sites I've been working on lately.