Harry Gwala Agri is made up of a dynamic group of farmers with a compelling vision for their communities - to set up mentoring relationships, educational opportunities and business connections between experienced and emerging farmers. They're a new organisation based in KwaZulu-Natal and wanted a website and a few design items to launch with a bang, and share their news and progress with interested parties and potential funders. I partnered with graphic designer Bianca Bouverie to produce an informational brochure and Squarespace website to help get the word out there about their project.
1 | Moodboard
Farming tones are obviously usually all greens and browns, and we wanted to keep within that tradition. We were looking for earthy tones, and farm-related imagery within a uniquely South African context. We also wanted to emphasise the critically important role black farmers will play in this project, and as such needed the imagery to carry this across. One of my frustrations with the average stock photography site is that diversity in skin colour, culture and difference is hard to come by. And when you do find it, it is often reinforces stereotypes we're desperate to get away from in South Africa, and indeed Africa.
2 | Style Guide
I paird Montserrat with Adobe Garamond pro for the fonts and brought in the shades of green, stone and black for the colour palette.
3 | Colour Palette
4 | Project Elements
- Website questionnaire
- Site map
- Site Design
- Sourcing of stock photography
- Style guide
- Copy editing
- Brochure design
5 | The Site
Thanks so much to the team at Harry Gwala for trusting me to put their site together. I really look forward to reading about their new projects and seeing how they continue to impact their communities with an incredible dream for this country.
If you'd like to see more of my Squarespace work, here are a few sites I've been working on in the last while.