A crucial part of designing your website is coming up with a colour scheme, which is a set of colours that both define your brand and are used throughout your site for interest and consistency. These colours show up in your photography, backgrounds, headings, links, footers, and calls to action. If you've already worked with a graphic designer on a logo and branding elements, this particular set of colours has probably already been decided on. But if you don't have a colour scheme to refer to, this post will help you come up with one.
A moodboard is an arrangement of images, materials, pieces of text, etc., intended to evoke or project a particular style or concept. When preparing for your website build (or another creative project) it can be really helpful to take the time to prepare a moodboard to gather ideas, collaborate on a project, and communicate with your team in a visual way. Here's how to create a moodboard using two free online tools - Pinterest and Canva.
This is perhaps not the most inspiring blog post you’ll ever read (what an intro), but there is something calming and satisfying about getting your ducks in a row and figuring out which systems and tools work best for you when it comes to your business processes. This week I’ve really been focusing on fine-tuning how I go about dealing with queries, contracts, gathering content from clients to make sure that I have a system that works, and that is clear to me and those I’m working with.
This whole process is a bit like redecorating your home. You're convinced at first that only the living area needs repainting, but once that is done, you realize how grubby the entrance way is so you go ahead and paint that too. Before long, the kitchen needs a bit of work as well. It was like this while updating my website. One thing led to another...