Instagram for business

12 Ways to Make Your Instagram More 'Shoppable'

You've spent enormous amounts of time and money, not to mention a few tears, on making a beautiful product that you're proud of. Now let your Instagram feed do it justice... 

10 Beginner Tips: Instagram for Business

Would you like to leverage Instagram for your business, but you're struggling to know how to go about it? Here are ten absolute basic beginner steps for getting going with Instagram for business that will make sure you're maximising the features Instagram offers. 

Essential Guide to Instagram Ads - A Review

Although I've been doing a lot of thinking about how creative businesses can best use Instagram to increase their reach in an organic way, I have only recently started thinking about paid Instagram advertising, and how it works. When I spotted Hubspot and Iconosquare's free ebook - The Essential Guide to Instagram Advertising I thought it might prove to be a helpful read. And so it was. In fact, if you're thinking about implementing paid Instagram advertising, then I highly recommend you download it and read it through thoroughly for yourself.* 

Instagram: The Nuts & Bolts

When I heard Gumroad was hosting another Small Product Lab, I jumped at the opportunity to get involved. Everyone who signs up is working towards one goal, and one goal only - getting a product out there. It could be anything from a piece of jewellery, a painting, a music single, a podcast to an online course, a webinar or an ebook... 

The Joy of Cake

Raspberries piled on stacks of pancakes, drizzled with golden syrup, sticky baked chocolate cake, whole juicy pears baked in a cake. Wida Foster, of Cupcake Richard, is all about cake. Not just any cake, mind you. Vegan cake. Because, in her own words, "We want vegans to have nice cake. And we want nice cake for everybody."