The process of preparing for your website, as in many other areas of life, is severely underrated. Preparation can make or break your experience of building a website. It can mean the difference between a smooth process and a headache-inducing one, between timeously met deadlines and (very) late nights, between an excellent, well-tested end product and a rush job. Many people don't prepare for their website build, either because they don't know that they can prepare (believe it or not!), or because they don't know how to prepare effectively. Here are six ways that you can prepare for your Squarespace website build.
I recently worked on a site that required a rather in-depth order form. The site is a next-step for a small but growing food company who need their customers to be able to place orders from a menu that changes weekly. Most of the forms I've used so far with Squarespace have been really simple and have served to gather contact details, short messages and a few options. Here's an example of a contact form I use on my site.
A moodboard is an arrangement of images, materials, pieces of text, etc., intended to evoke or project a particular style or concept. When preparing for your website build (or another creative project) it can be really helpful to take the time to prepare a moodboard to gather ideas, collaborate on a project, and communicate with your team in a visual way. Here's how to create a moodboard using two free online tools - Pinterest and Canva.
Skogheim Conferencing & Retreat centre were looking to refresh the look of their site which was decidedly outdated. Having been up and running on the KZN South Coast for over 50 years, Skogheim has had thousands of guests through their doors and have relied on word of mouth, returning visitors and newsletters as their main source of marketing. They felt it was time for a new look and feel for their site. I migrated them from a Joomla site onto Squarespace keeping their existing domain name for continuity.
At first glance it might seem that the answer is obvious (a resounding yes!), but for many small business owners who have relied on word-of-mouth, marketed themselves at brick-and-mortar shows, and who use social media well to effectively build a client base, I think it is a question worth taking seriously.
I was recently asked to revamp the website of a luxury retail space and venue hire business, The Gables, based in the heart of Joburg's busy financial district. This beautiful Cape Dutch style restored farm house was the family home of the Gordons for many years before they moved down to the Eastern Cape. In 2016 they decided to open up this property as an exclusive venue hire/coffee shop/business lounge and more.