When it comes to building the perfect site for your business, our expectation can be that we'll hand it all over the site designer/builder and receive a miracle in return without doing our part. But we have a crucial part to play in figuring out what we want and why we want it that way. Whether you're taking the DIY approach, or hiring someone to build your site, these ten questions are worth taking the time to answer before you start.
What you say and how you say it is just as important as the visual image you are portraying. A beautiful, slick looking site starts to disappoint when riddled with incomplete sentences, poor grammar, and a myriad spelling mistakes. I thought I'd put together a few thoughts on how to put your best foot forward when it comes to web copy. And don't worry, you don't have to be a professional writer to be able to make these tips work for you.